Frequently Asked Questions

Search engines use bots called crawlers to assess the content and meta data of your website when deciding which websites should appear in a Google search. SEO techniques optimise your website for these crawls and help your page to rank higher in organic search results.
How much PPC costs for your business will depend upon the average CPC for your target keywords. This may vary month to month but can be managed and optimised.
SEO costs vary depending on the current health of your website and the numbers of hours required to implement changes. At The Right Click, we perform an initial SEO audit to identify problems, build an SEO strategy and provide costs.
PPC stands for Pay-Per-Click and refers to a method of online advertising, where you'll be charged for each individual click on your ad. You’ll find PPC ads primarily on search engines such as Google or Bing.      
Web analytics is the process of measuring, analysing and reporting website data.
A PPC, or Pay-Per-Click, campaign is the top level of your marketing content.  Having separate PPC campaigns for different marketing goals will help you target your audience and tailor your content.
On-Page SEO refers to the optimisation of your web pages content. This includes factors such as content, meta descriptions, internal links and page titles.