Search Engine Optimisation (SEO)
SEO, also known as organic search, involves making changes to your existing website or building a new website in a way that will ensure that search engines find it easy to navigate and informative in relation to the services you offer or what you sell. By optimising a website in the correct way and continuing to add meaningful and interesting content you will ensure that when people search for keywords related to your business your website will have higher keyword rankings (appearing higher in the search engine results pages) and you will get increased clicks from people searching for your products and services.
Our SEO service starts with a detailed SEO audit of your websites suitability to achieve consistently high rankings or by working with your web developers as a new site is constructed. We will help you to research the right keywords and add them to your website in the most effective way, providing content marketing assistance if needed and will make sure that technical aspects of the website are setup correctly. Finally, we will then start the process of building targeted and relevant backlinks from other websites which will help to increase traffic and give you more weight in the eyes of the search engines, further improving your keyword rankings on Google and Bing, and ensuring more clicks to your website.
Our SEO consultancy service covers all elements of on-page and off-page optimisation. We can work with in-house teams or your development agency to provide actionable changes, content marketing plans and a targeted campaign to build up your backlinks, focusing on high value, relevant websites that will drive quality traffic as well as helping to build authority and increase your keyword rankings.
The SEO audit analyses the on-site factors that matter in the eyes of the search engines to rank highly and your websites current set-up, covering a number of on and off page elements including page titles, meta descriptions, content, internal linking, technical setup and back-link profile. Our SEO consultants will detail issues with these different elements and recommendations for improvements.
A carefully constructed content marketing plan is essential, as not only part of any good SEO campaign, but also as part of an overall digital marketing strategy. Blogging on site is a skilled task and we can save you time as well as providing rich, useful, regularly updated content for your customers, designed to assist with SEO efforts. We also provide a full copywriting service for anything digital covering emails, social media posts, app content and web pages.
Get In Touch to find out more about SEO, content marketing or for a one-off SEO audit.