Pay Per Click (PPC)
PPC advertising is one of the best ways to immediately increase relevant traffic to your website. Choose lists of keywords that represent your business and its products and services and show ads relating to those keywords in key positions on search engine results pages, such as Google or Bing, when a potential customer searches, only paying each time a click is made on the ad.
If you are an online shop take this a step further using feeds taken directly from your website to add images, prices and delivery information, further increasing the chances of your ad being clicked and your sales increasing.
Our PPC management service covers all aspects of Google Ads and Microsoft Ads (formerly Bing) PPC advertising, including set-up (for clients without an existing campaign), structuring of ad groups, keyword research, negative keywords, conversion tracking, ad copy writing, testing and ongoing optimisation to maximise results.
We can also work on PPC accounts that have already been created and have just as much impact on performance as building an account from scratch, through a scientific approach to data analysis, utilising the correct methodology and clever bid management.
Google Shopping/Bing Shopping Campaign Management
A shopping or product listing ads (PLA) campaign is an add-on to a PPC account and is managed in a similar way with charges only accrued when somebody clicks on an ad. Shopping results are featured prominently on search engine results pages when products are searched for and are generally a high performing type of PPC advertising, as product descriptions, images and prices are shown as part of the ads.
Google and Microsoft Shopping campaigns are created by taking product feeds from the client’s website and adding them to the search engine’s merchant centre. The merchant centre is linked to a Google Ads or Microsoft Advertising account and a client’s campaign is set-up and managed in the same way as it would be for PPC, only with different bids for product groups, product areas or brands, rather than keywords. Once set up, Google or Microsoft/Bing scrapes the product inventory system to stay up-to-date. If a product is out of stock, the feed and the merchant centre will update accordingly.
As with our standard PPC management service, adding shopping campaigns to your PPC advertising campaign involves managing all aspects of campaign creation, maintenance and reporting.
Our PPC audit analyses a client’s PPC advertising accounts across numerous elements that influence campaign performance. A written report is provided which is then delivered to you via a telephone call, where key points are explained in more detail and actionable recommendations for account improvements are suggested. Our PPC audit covers general campaign settings, keywords, ad and ad extension types and content, negative keywords, locations, devices, ad scheduling, remarketing and tracking set-up.
Get In Touch for more information about PPC management or for a PPC audit of your account.