FAQs Archive - Page 2 of 2 - The Right Click

What is online display advertising?

Display advertising is a method of visual advertising which includes using, text, videos, photos or logos on third party websites. Display ads are usually interactive (clickable) banners.

What is social media advertising?

Social media advertising is very similar to PPC, only your ads are viewed on a social media network (Facebook, Twitter etc.) instead of a search engine results page.

What is social media management?

The process of managing your brands online presence through social media platforms like Facebook, Instagram and Twitter. This usually includes creating/publishing content and analysing data.

What is the best PPC network?

This'll depend on your businesses marketing goals, however, the most popular PPC network by far is Google Ads.

What’s the difference between SEO and PPC?

Both disciplines focus on getting your content to the top of the search results page. However, SEO does this organically whilst PPC requires you to pay for each click.

Why is SEO important?

Good SEO will increase your website traffic, build credibility and increase brand awareness.

Why use display advertising?

Display advertising is a brilliant tool for brand awareness and works really well combined with good targeting and remarketing.

Why use social media for advertising?

Simply put, social media platforms allow you to reach a wider audience. You can even create specific target audiences for your brand based on behaviours and demographics.

Why use web analytics?

Web analytics can provide valuable insights into the performance of your website and behaviour of your customers.

Why are web analytics important?

Used effectively web analytics can help you improve your SEO and create better user experiences for your customers.

FAQs

Frequently Asked Questions